Oct
9
6:00 PM18:00

PHILLIP K. DICK COMES TO VR WITH POST-APOCALYPTIC ‘THE GREAT C’

Of course a Philip K. Dick tale would be a natural fit — or perhaps we should say a synthetic one — as an early virtual reality adopter. A 1950s-vintage short story by the sci-fi visionary has just hit the digital marketplace in the form of an animated VR experience.

Following screenings at Venice and other festivals on this year’s film circuit, Toronto-based emerging media studio Secret Location is releasing The Great C, the first-ever VR adaption from Dick’s forward-looking catalog, as a “cinematic VR experience” for Oculus Rift and HTC Vive, with a PlayStation VR version set to arrive soon.

Taken from Dick’s 1953 short story of the same name, the 37-minute film tells the story of Clare, a young woman who leaves the safety of her post-apocalyptic tribal village when her fiancé is selected by a mysterious, world-controlling supercomputer (named the Great C) to participate in a ritualistic, forced annual pilgrimage.

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Oct
9
6:00 PM18:00

Philip K. Dick-inspired VR Story ‘The Great C’ Brings Expert Cinematic Flair

Secret Location, developers behind Blasters of the Universe (2017), today launched a Philip K. Dick-inspired VR adaptation of The Great C, a sci-fi short story that follows a tribe of humans oppressed by an artificially intelligent overlord.

The titular VR experience takes you to the ruins of a typical American city, now entirely depopulated with a tribe of hunter-gatherers living at its periphery. If you’ve read Dick’s short story, which was published in 1953, Secret Location has significantly turned up the malevolence of the AI overlord, dubbed ‘The Great C’, by adding in a twisted human servant to the mix who makes sure its yearly ‘report’ is carried out.

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Oct
9
6:00 PM18:00

The Great C’ VR Film Launches on Oculus Rift, HTC Vive

Entertainment One’s VR subsidiary Secret Location launched its latest VR production “The Great C” on Oculus Rift and HTC Vive Tuesday. “The Great C,” a 37-minute animated adaptation of a Philip K. Dick short story by the same name.

“The Great C” is the story of a young couple that grew up in a post-apocalyptic world ruled by a nefarious supercomputer that regularly demands human sacrifices. When the male partner is chosen to be sacrificed next, the couple embarks on a journey that introduces us to their world, and makes them wonder whether they can escape their fate.

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Jul
25
6:00 PM18:00

Philip K. Dick Story Adapted for Virtual Reality by Secret Location

Toronto- and Los Angeles-based virtual reality (VR) studio Secret Location has adapted a Philip K. Dick short story for VR, and is set to debut the resulting experience at the Venice Film Festival next month. It’s the first-ever adaptation of one of the author’s works for VR.

Philip K. Dick’s “The Great C” was first published in 1953. The story is about a post-apocalyptic world ruled by a computer that requires yearly sacrifices from a nearby tribe. Secret Location’s adaptation focuses on a woman who has to decide whether she should rebel against those cruel traditions.

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Jul
17
7:00 PM19:00

The Reality (and Virtual Reality) of Malaria

I showed them Nothing But Nets’ new virtual reality film, “Under the Net”. VR can be a moving experience, and can demonstrate just how much of a difference even a simple $10 protective bed net could make in someone’s world. (These nets can protect entire families from mosquitoes at night while they are sleeping!) Also, thanks to VR, my family and friends were able to learn more about how people deal with malaria, and how common (and scary) it can be. VR really can capture the effects malaria can have on the body in a powerful way.
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May
1
7:00 PM19:00

VR/AR State of the Industry White Paper

VR/AR State of the Industry White Paper


This project began in June of 2015, as a collaboration between my student Andriy Pishchalenko and I [Seth Shapiro]. We both wanted a reason to learn more about the rapidly-changing vir tual and augmented reality space, where I’d been spending more time, and had friends doing great work.
Many thanks to the USC School of Cinematic Arts, my depar tment patrons Larry Auerbach and Bonnie Chi, and our interviewees: Grant Anderson, Gabo Arora, Willow Bay, Xing Chung, Chris Edwards, Robert Hernandez, Aaron Koblin, Yelena Rachistsky, Ted Schilowitz, and Eric Shamlin.
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Apr
21
7:00 PM19:00

This VR game might make you think you can dribble like a pro

I’m not capable of breaking anybody’s ankles with my basketball dribble. But for a fleeting moment last month, I felt like I was.

The moment came at the end of my demo of The Professor Presents: #GotHandles, a virtual reality game starring street basketball star Grayson “The Professor” Boucher. After completing an increasingly complicated series of combos with varying degrees of success, I was tasked with trying to pull off the Professor’s famous “spider-dribble.” (You can see that back-and-forth tapping dribble at the start of this “Spiderman Basketball” video, which has 32.8 million views on YouTube.)

I did it, and it was awesome.

...

That disappeared quickly, since the game does a very good job of modeling the physics of a basketball’s spin and bounce. Eric Shamlin, managing director and executive producer at Secret Location, acknowledged that the developers use “light cheats” to keep the game fun. But the most crucial part of this kind of experience is that the virtual basketball behaves the way you’d expect it to, and that holds true here.

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Mar
27
7:00 PM19:00

This Is What It's Like to Ball With "The Professor"

When you hear the name Grayson Boucher, you may imagine an ordinary white guy with a 9-to-5 desk job. But those familiar with streetball know Boucher as “The Professor,” a modern day legend who starred in the AND1 Mixtape Tour back in the early 2000s.

And for those cocky enough to ever believe they could D-up the slickest ballhandler they ever saw, you may get the opportunity thanks to virtual reality. Complex Sports recently got the chance to check out Mountain Dew’s upcoming game “Got Handles” that allows you to experience what it’s like to meet The Professor on the asphalt as the soft-drink company partnered up with the Emmy-winning VR Studio Secret Location to create a 360 VR gaming experience so streetball junkies can live out their ultimate dreams.

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Mar
24
7:00 PM19:00

Get Schooled by The Professor in VR

Streetball player Grayson Boucher is known simply as "The Professor" for his ability to school opponents in the fine art of dribbling and layups. Now he’s taking his lessons to a new medium — virtual reality. Thanks to Mountain Dew and the newest VR technology, you can walk onto the court and learn his moves. It’s the basketball game game you’ve always wanted to play.
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Mar
16
7:00 PM19:00

Go One-on-One with The Professor at SXSW on March 16

Prepare for a game you’ll never forget: Mountain Dew joined forces with The Professor to create #GotHandles a new virtual reality basketball experience that puts you right on the court. Mountain Dew, SB Nation, and The Verge are bringing the game to you at SXSW on March 16 at Cedar Door. To top it off, the Professor will be there to test your skills in real life — are you ready?
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Dec
7
8:00 AM08:00

VR Focus: shots/MPC LA Roundtable Discussion

The 90-minute discussion, brought together 10 industry experts and took place at MPC LA's Culver City offices, examines where VR currently sits in the creative advertising space and the opportunities it can bring clients, as well as the issues it faces to gain more traction with consumers. 

MPC LA hosted a VR Roundtable this week, moderated by SHOTS’ editor Danny Edwards.  Set in the new Culver City studio’s open courtyard, the roundtable included industry influencers sharing insights about the burgeoning medium of VR and its undeniable power as an immersive medium. MPC EP, VR, Tim Dillon, and CD, VFX, Paul O’Shea were part of the conversation. Other roundtablers were RSA’s Jen Dennis (EP, VR & Branded Content), 72andSunny Global’s Tom Dunlap (Chief Production Officer), Biscuit’s Isaiah Seret (Director), Visionary VR’s Gil Baron (Co-founder), WEVR’s Luis Blackaller (Creative Director), Deutsch North America's Winston Binch (Chief Digital Officer), Discovery VR & Moth/Flame’s Rebecca Howard (Strategic Advisor) and Secret Location’s Eric Shamlin (VP, MD).

The VR Roundtable touched upon first-of-a-kind VR experiences for film, music, publishing and cause-related clients, among others, and highlighted successes and challenges in the rapidly evolving space.  Be sure to look for a feature article and video later this Fall on SHOTS online and SHOTS magazine.

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Jun
8
7:00 PM19:00

Virtual Reality — What the Birth of a Revolution Looks Like

Geoff Katz is the founder of INSIDE VR, a series of media industry insider events focusing on virtual reality companies, producers, content, distribution, technology and financing. The first in the series, INSIDE VR | SF, was held in San Francisco on December 1st, 2015. The second, INSIDE VR | LA, was held in Los Angeles on April 28th, 2016 and panelists included execs from Oculus Story StudioWEVRFelix & PaulThe Virtual Reality CompanySecret Location and The Third Floor. Both sessions were hosted by Pivotal, sponsored by the Television Academy, and moderated by Seth Shapiro.
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Jan
22
7:00 PM19:00

Eric Shamlin Discusses Adventures in Cinematic VR: A Year in Review

After two decades of working with traditional video content, Eric Shamlin of the Canadian digital agency, Secret Location, has spent an intense year and a half exploring both computer-generated VR and 360-degree video production.
The company’s first big win was Sleepy Hollow, which they made for Fox, finishing in a little over a month. After it was shown at San Diego Comic-Con, their phone started ringing off the hook, and today, the company has dozens of high profile projects in motion.
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Jan
20
12:00 PM12:00

Virtual Reality Shines Light on Illiteracy at World Economic Forum

A trio of virtual reality experiences, Project Literacy: A Life Unseen, debuted at the World Economic Forum in Davos-Klosters, Switzerland, today. The experiences were developed by Secret Location, best known for creating the Fox TV virtual reality experience for Sleepy Hollow, in conjunction with learning company Pearson.
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I put on a super-size VR headset to find out what it is like to be illiterate
Jan
20
11:00 AM11:00

I put on a super-size VR headset to find out what it is like to be illiterate

Pearson, the education company, has pitched up a pop-up event space at the World Economic Forum Annual Meeting in Davos, Switzerland, to raise awareness about the threat illiteracy poses to the global economy as part of its Project Literacy campaign it has convened on with other companies and charities.
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Jan
6
12:00 PM12:00

At CES, top execs ponder the challenges for the new medium.

But this won’t happen overnight. “It’s probably going to be 2017 before VR content is something you can monetize,” said Eric Shamlin, managing director and executive producer at content studio Secret Location. “We have a horror franchise developing, a few games — we want to be in the first wave, but you have to have a longer-term view. We are eager for this market to launch, but we’re optimistic and cautious.”
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Oct
27
7:00 PM19:00

At the Dawn of A New Medium

Last week I moderated a panel that was part of Digital Hollywood's impressive lineup of sessions on virtual reality and other forms of immersive entertainment. My four very interesting speakers helped the audience explore VR innovation in Canada: Ana Serrano, Chief Digital Officer of the Canadian Film Centre, Eric W. Shamlin, Executive Producer from Secret Location, Roy Taylor, Corporate VP at chipmaker AMD, and Ian Tuason, producer, Dimension Gate.
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Oct
20
7:30 PM19:30

UTA Signs Digital Content Studio Secret Location (Exclusive)

UTA has signed digital content studio Secret Location, The Hollywood Reporter has exclusively learned.
Last month, the Los Angeles- and Toronto-based company became the first to win an Emmy for a virtual reality project, when the Sleepy Hollow Virtual Reality Experience, an installation experienced by several thousand attendees at Comic-Con this summer, earned an interactive media Emmy for user experience and visual design.
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Jan
28
12:00 PM12:00

Industry Vets Open Virtual Reality Production Company VRSE Works

Chris Milk, the director behind notable tech-driven projects such as Google/Arcade Fire's award-winning "Wilderness Downtown" interactive music video and Lincoln's "Hello Again" multi-dimensional concert video featuring Beck, has teamed with industry production vets Patrick Milling-Smith and Brian Carmody to open VRSE works, an independent production company dedicated to virtual reality-focused projects.
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