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At CES, top execs ponder the challenges for the new medium.

  • Las Vegas, NV USA (map)
But this won’t happen overnight. “It’s probably going to be 2017 before VR content is something you can monetize,” said Eric Shamlin, managing director and executive producer at content studio Secret Location. “We have a horror franchise developing, a few games — we want to be in the first wave, but you have to have a longer-term view. We are eager for this market to launch, but we’re optimistic and cautious.”