Eric is an Emmy and Cannes Lion award-winning storyteller with 20 years of experience across multiple creative industries; film, television, visual effects, advertising and digital.
Now in virtual reality.
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Streetball player Grayson Boucher is known simply as "The Professor" for his ability to school opponents in the fine art of dribbling and layups. Now he’s taking his lessons to a new medium — virtual reality. Thanks to Mountain Dew and the newest VR technology, you can walk onto the court and learn his moves. It’s the basketball game game you’ve always wanted to play.