Challenged to bring a high-tech activation to CES 2022 for Luminar, we designed and engineered a conference-wide game of Laser Tag! In this high stakes game you needed to be as fast and accurate as Luminar’s autonomous sensing solutions to compete for front-row tickets to the world’s most advanced autonomous speedway race. We equipped each guest’s conference badge with a 4G-enabled receiver and gave them a fob to blast other players at CES and beyond. The 100+ players were organized into ‘flash mobs’ where they earned power-ups on the global leaderboard, making this one of CES’s buzziest attractions.