5G is arriving at just the right time for the XR/AR retail and advertising industry. With consumers ready to pounce on every nuance and innovation in communication, the creative community is responding. In the coming year, we hope to see magical results and thumbs-up consumer reviews of their efforts. The world is waiting for XR!
Raffaella Camera, Head of Market & Innovation Strategy, Global, Accenture
Tony Parisi, Head of AR/VR Ad Innovation, Unity3D
Silke Meixner, Partner, Global Business Strategy, IBM Global business
Neha Singh, founder & CEO, Obsess
Eric Shamlin, SVP of Growth, MediaMonks
Bill Newell, CEO, SparX Works Inc., Moderator